Top 5 Fashion Games on iOS in Europe, Q3 2025

In the third quarter of 2025, the top fashion games on the iOS platform in Europe showcased intriguing trends in downloads, revenue, and active users, as reported by Sensor Tower. Here's a look at how these apps performed.

Project Makeover from Magic Tavern, Inc. saw a notable increase in weekly revenue, peaking at about $418K by the end of September. Downloads experienced a decline, starting at 18K and dropping to around 8.8K by the quarter's end. Weekly active users decreased from nearly 394K to 296K.

SuitU: Fashion Avatar Dress UP by Libii HK Limited had a varied revenue trajectory, reaching a high of approximately $49K in mid-August. Downloads fluctuated slightly, peaking at 14.7K in the same period, while active users increased steadily from 72K to 87K.

Covet Fashion: Dress Up Game from Crowdstar LLC maintained relatively stable revenue, with a high of $46K in early August. Downloads reached a notable peak of 8.7K in early September. Active users rose from 43K to 58K over the quarter.

Merge Studio: Fashion Makeover by Paxie Games experienced a decline in revenue, dropping from $24K to about $15K. Downloads began at 10K, decreasing to 7.4K, while active users also saw a reduction from 52K to 42K.

Glow Fashion Idol by Crazy Labs saw a significant increase in both revenue and downloads. Revenue peaked at approximately $27K, while downloads soared to 57K in late August. Active users climbed from 67K to over 102K before settling at 74K.

These insights highlight the dynamic nature of the fashion gaming market on iOS in Europe. For more detailed data and analysis, visit Sensor Tower.